LEGO

The following is a selection of work from my 19 years at LEGO. Along with growing the capacity and capabilities of our department I also had the opportunity to work directly on creative and also lead a team of ACDs and their respective creative teams. With the mission of "inspiring and developing the builders of tomorrow," everything we do is meant to connect consumers to their imagination and each other.

LEGO BUILD TOGETHER

A selection TV spots and web experience for the multi-year "Build Together" campaign. Responsible for concept, writing and creative direction. Production partners Click 3X and Red Interactive.

Build Together "Road Trip" TVC. Responsible for concept, writing and creative direction.

BuildTogether.com co-play web experience. Featured interactive road trip map with building instructions, customizable virtual van, downloadable e-post cards, web game and shareable links for Facebook. Responsible for concepting and creative direction.

Build Together: "Building a moment together" TVC. Responsible for concept, writing and creative direction.

LEGO Packaging Design

Leader of three ACDs and their creative teams that create global packaging for LEGO Star Wars, LEGO Super Heroes, LEGO Ideas, LEGO BrickHeadz, LEGO Jurassic World, LEGO Batman Movie, LEGO Ninjago Movie.

LEGO packaging examples

LEGO Club TV: YouTube Content

Established YouTube presence for the LEGO Brand. Created and produced the first episodic variety show featuring interviews, challenges, animations, fan creations and music videos.

LEGO Club Show: "I love building" music video. Responsible for lyrics and main vocals. Backup vocals Scott Decoteau and animation partner David Pagano.

LEGO REBRICKULOUS Show Sample Content

LEGO Star Wars: Yoda Chronicles Campaign

High level collaboration campaign between my LEGO Star Wars Creative Team and LEGO Events Marketing & PR Team, LEGO Model Shop and Cartoon Network. Additional partners: Jack Morton and Click 3X.

Revealing the largest LEGO brick built X-Wing Fighter in Times Square. Part of an immersive PR & Marketing event to drive excitement around the LEGO Star Wars "Yoda Chronicles" TV specials on Cartoon Network.